Dolce Vita Gelati ®
Dolce Vita Gelati's mission is to serve the best italian gelato in the city of Miami, Florida. Reaching back to its italian roots and inspired by Miami's vintage 70's vibes, we built a brand that it's traditional and cheeky at the same time to highlight the brand amongst its competitors in the busiest avenue of the city, Ocean Drive.
Branding Design: May Souza
Logo and colors → Blue and yellow were the colors chosen to represent the brand, evoking a sense of nostalgia, warmth, and authenticity to the vintage aesthetic of Dolce Vita. Blue highlighting freshness and yellow associating with citrus flavors fruits like lemons, which are frequently used in Italian desserts. The caligraphic font Fairwater was used for the brand's name as a way of hinting at old letterings printed on the hood of gelato carts.
Stationery → Using hand-drawn icons as supporting assets and patterns like stripes, the main goal was to add a charming and artisanal touch, enhancing Dolce Vita's identity and connecting it with traditional craftsmanship. These same icons convey the brand's commitment to using high-quality and natural ingredients, enticing customers with the promise of the authentic italian flavor.
