About: Skullcandy is an American company based in Park City, Utah. Pioneers in audio gear. From headphones to speakers Skullcandy offers a variety of products to satisfy your ears and resonate with the universe.

Brief: Promoting our best-sellers, we needed to come a creative concept to tailor eye catching posters to be disseminated, highlighting the features of each product.

Creative Solution: Focusing on evoking emotions more than showing the actual product, the concept created was to highlight the daily life routines of the target audience and how our products' features resonates with their day-to-day activities.

I created 3 posters for each product, blending them in different daily activities. With contrasting white hand drawn doodles to (grab attention, emphasize the message behind each poster and to maintain visual consistency through out the campaign, along with unifying the layout and the overall vibe/theme).