Solution: There are a lot of student exhibitions kicking around at the minute, so I proposed that we do things differently. I proposed that we show off the one thing that LYIT has to offer, that no other design college in the country has…Our students!
My aim was to capture the personality of our students, the atmosphere of the college and create a bold and colourful, playful brand that reflects us. The brand is to produce a personal feel and have an honest and humorous tone of voice. We are the brand! There are 3 simple reasons to why I developed this strategy; to engage, impress and to transfer the atmosphere of the design department elsewhere.
My aim was to capture the personality of our students, the atmosphere of the college and create a bold and colourful, playful brand that reflects us. The brand is to produce a personal feel and have an honest and humorous tone of voice. We are the brand! There are 3 simple reasons to why I developed this strategy; to engage, impress and to transfer the atmosphere of the design department elsewhere.
