Logo Design / Brand Identity / Expressive Typography 

"Under - Where confidence meets comfort." under is an underwear and intimate clothing brand that celebrates individuality and embraces all body types. From everyday essentials to luxurious lingerie, They are dedicated to empowering women with stylish, high-quality pieces that make them feel beautiful inside and out.

"Under is more than just lingerie—it's an ode to confidence and self-expression." The challenge for this brand was to make the logo itself expressive. 

The name doubles as a playful logo: the 'un' resembles embracing breasts, while 'de' forms a cheeky thong. This concept emerged from brainstorming sessions centered on expressive typography for this brand. This logo embodies its playful and inclusive spirit yet elegant. 

The goal of this unique design was to capture attention, making it truly distinctive in the fashion industry.

Take a look at the design process and final designs below.