Mirko Ilic Corp.'s profile

Seduction by INNOVATION

INNOVATION Magazine is the quarterly magazine of the Industrial Designers Society of America. The theme of this issue is Seduction. "The psychology behind seductive design: What makes a product irresistible?"

How many times does one get, in the briefing for the cover illustration of the magazine, that in the corner of the cover there is a hole punched through all of the pages? The punched hole is also the dot on the letter “i” of INNOVATION.

When I created this cover, of course I concentrated on that. 

I turned the punch hole into the sun, or maybe a black hole. When one thinks of the sun and innovation, one of the first images that comes to mind is IcarusIcarus's father invented wings. Despite his father’s warning, seduced with that invention Icarus forgot himself and flew too close to the sun to his demise. 
Seduction by INNOVATION
Published:

Seduction by INNOVATION

Published: