Spicing Up The Shelves: The Badger Macha Story
Let me share a little story about Ian, a chef based in Christchurch who's all about bringing the taste of Mexico to Kiwis right here in Christchurch. You see, Ian's got this amazing condiment he makes by hand called Salsa Macha – it's like a flavour explosion that goes with everything from your morning eggs to a cheeky scoop of ice cream. But here's the kicker: not many folks knew about it, and Ian's label game? Well, let's say it needed a serious upgrade to match the condiment contained within.
So, picture this: Ian's dreaming big, wanting to spread the Salsa Macha love far and wide. But to do that, he knew he needed a label that screamed, "Try me!" and was also geared up for growth being compliant with all major POS and supermarket labelling requirements. That's where I came in.
Chatting about his brand, Badger Macha, and the personality of the brand itself. I could tell Ian was big on integrating a badger somewhere(that’s his nickname FYI). After a few sketching sessions hashing out how I was going to make this relatively small label work with all the labelling requirements, we had a label that was as bold and flavourful as Ian's Salsa Macha itself.
Fast forward a bit, and boom! Badger Macha is suddenly popping up in bigger stores and local spots all over Christchurch. Ian's business is growing, and more and more people are getting a taste of Salsa Macha – it's a win-win all around.
So, what's the moral of Ian's story? With a little creativity and the right people behind you, even the smallest business can make some pretty decent splashes.
“I came to Soraya with no idea what i wanted in terms of design for my products packaging. After a couple of conversations (free of charge) she provided me with multiple options, always kept me in the loop and was completely upfront and helpful about costs. I was extremely pleased with the end result. I can't recommend Soraya highly enough.”
- Ian
