Typeface Poster
The Problem: For this poster, I was tasked to choose a typeface and to create a poster including the name of the typeface, the name of the designer, the entire alphabet, (both upper and lower case), and one set of numbers (from zero to nine). In order to acquire the information, prior research was needed. The poster itself had to have inspiration pulled from the research itself. This might include how the typeface's past and current usage, or the time era it was created in. The objectives of the project itself was to learn the history and anatomy of different typefaces, and applying our understanding of the typeface in the form of a poster.
The Solution: Research when starting this project was integral in applying the typeface into my poster. Required content itself, was found through my research. For example, the font I chose was avant garde created by Herb Lubalin in 1970. In terms of inspiration of the poster, the typeface itself was originally a magazine logo cover for the magazine Avant Garde. To keep the originality of the typeface, I included the logo as the centerpiece of the poster. Its ligatures is one of the noticeable features of avant garde and its unique aspect that gained it traction. The typeface was also created in the Bauhaus movement. I pulled inspiration from the colors used during the era, such as its blues, reds, and yellows. They also used a lot of color blocking and geometry during the era. For my poster, I also replicated the color blocking not only of the era, but also how the colors were used in the original magazine cover of Avant Garde. I added geometry to the typeface by adding 3D dimensions of the lettering. I wanted a unique application of formatting my required information, so I played around with the rotation and elongations of the typeface, (as you can see in the creator's name, Herb Lubalin). Because I felt the logo and the way I manipulated Lubalin's name itself was already busy, I kept the alphabet straightforward. Overall, my intentions for the poster was to use the typeface how Lubalin intended it to be used for; he envisioned the typeface being used to convey unordinary, new, and futuristic ideas. I hope the composition of the poster and my color choices translate his original usage of what was once just a magazine logo.
