THE BRAND FILM - TOKYO CHEMICAL INDUSTRY
A glimpse into the creative process from rough sketches to detailed annotations in creating the brand film for TCI Chemicals, India.
The Brief:
The task at hand was to create a video showcasing the brand's specifications and website usage directions for product purchases, while also serving as a brand profile. In response, I proposed including a brief history and company introduction to familiarize new customers with the brand and website, ultimately facilitating smoother product transactions.
A few storyboard panels for pre-visualization and animation reference.
The style frames from the initial layout illustrations and the final compositions.
Rather than opting for the conventional 2D explainer video, I propose a concept that enhances the brand's image. My idea involves incorporating mixed motion graphics visuals, meticulously crafted with vibrant colors and nuanced shading. Moreover, to add a dynamic touch to the presentation of the website interface, I've chosen a 3D style environment, amplifying its visual impact.
