MILLANDER: a visual identity project

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♚ MILLANDER by @briefcorp ♚

You redefine masculinity. We make sure you look good doing it.

Millander’s branding is a blend of the traditional and the modern. The brand colours have been inspired by the refined interiors of gentlemen’s clubs, the colours being chosen carefully to maintain an appropriate balance of warm/cool tones and dark/light tones.

The logo suite references traditional visual elements with its serif typeface and a coat of arms logo. The logotype has been chosen and customised to ensure it looks traditional with a modern twist.

The coat of arms takes on an abstract, simplistic style as opposed to a more classical and illustrative logo to infuse a modern element and make it legible on small surfaces like clothing tags and social media posts.