The Red Sweet Potato New Year Goods Fair & LongDongQiang New Year Flavor Revival Plan Guangzhou Station | NYGDESIGN
On the occasion of the Chinese New Year,The Red launched a variety of Spring Festival marketing methods, through a series of themed activities, to stimulate users to participate in the sharing of New Year's cultural life trend content, and arouse the emotional resonance of the younger generation for the memory of the New Year. Among them, the Guangzhou field of the Sweet Potato New Year Goods Fair and the LongdongQiang New Year's Flavor Revival Plan Xunlong Citywalk were designed and built by NYGDESIGN.
人间烟火处，年味正浓时。小红书在新春之际发起了多元的春节营销玩法，通过系列主题活动，激发用户参与分享新年文化生活趋势内容，唤起年轻世代对新春记忆的情感共鸣。其中，红薯年货妙会、龙咚锵年味复兴计划寻龙citywalk的广州场就是由NYGDESIGN设计并负责搭建。
In Dongshankou, Guangzhou, we have created a block check-in point for the Dragon Hunt Citywalk for the Dragon Hunt New Year Flavor Revival Project, so that every user can accumulate dragon luck and travel auspiciously in the Dragon Hunt Campaign.
For the Guangzhou stop of the Red Sweet Potato New Year Goods Fair, we set the venue in Yongqingfang, which has a Lingnan flavor. The design is inspired by the "full box" custom in the New Year in Guangfu area. A round box is filled with delicious snacks, which is a unique way of hospitality for Cantonese people during the Spring Festival.The venue has designed interactive check-in areas such as full boxes of sweet potatoes, New Year mahjong tables, and good luck wishing cards, as well as New Year-style stalls such as Guangdong sugar water, sugar figures, dragon makeup, and Spring Festival couplets, allowing users to start a New Year while shopping and checking in.
红薯年货妙会的广州站，我们将会场落在了颇具岭南风味的永庆坊。设计灵感来源于广府地区新年习俗中的“全盒”，一个圆形盒子里装满美味的零食，是广府人春节独有的待客之道。场内设计了红薯全盒、新年麻将桌、好运许愿签等互动打卡区，还有广东糖水、糖人、画龙妆、写春联等年味摊位，让用户在逛吃打卡中开启新的一年。
