![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/14dcb7197293623.662e315142684.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c4cc4197293623.662e315141a75.png)
Step 1: An intriguing animal fitting the assignment's criteria was selected, and from this an encyclopedically viable illustration was produced.
![imagination design logo visual identity marketing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cfb8be197293623.662e3152dc85c.png)
Step 2: Using the encyclopedic image as a base, a series of prospective logos were produced with various design elements utilized to capture a compelling and authentic, yet commercially viable features.
![imagination design logo visual identity marketing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6a205a197293623.662e3152dcf75.png)
Step 3: The basic image was again used, keeping proportions and shape in place, to produce nine whimsical and interesting variations meant to inspire thought in the viewer.
![imagination design logo visual identity marketing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1250b6197293623.662e3152dd6af.png)
Step 4: A series of gestural drawings and paintings were produced to capture the inherent feeling and motion of the chosen animal.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/841035197293623.662e31520c9c5.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2260ea197293623.662e31520deca.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf14f3197293623.662e31520e644.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5944b4197293623.662e31520d45e.png)
Step 5: The final products were selected for completion of the project, refined where necessary to better present the inherent idea behind the animal chosen.