![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/875a6e197259351.66314eab24da7.png)
Backstory
This year, I took a leap and decided to expand my skills by diving into product and web design. I named this new journey BECOMING. It's an exploration into creating home pages, landing pages, icon designs, and mobile interfaces.
I explored grids, layout, and typography.
For my very first web project, I chose to focus on developing a portfolio website for a female model. This marks the start of my journey into web design! I'm eager to receive your feedback and suggestions as I embark on this creative journey.
Cheers!
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99cd4c197259351.6633ea7bd3b0c.png)
Discovery Phase:
- Client Consultation: Meet with the female model to understand her vision, target audience, and goals for her branding and website.
- Competitive Analysis: Research competitors in the modeling industry to identify trends, strengths, and weaknesses.
- Audience Research: Understand the demographics and preferences of the target audience to tailor the design accordingly.
- Client Consultation: Meet with the female model to understand her vision, target audience, and goals for her branding and website.
- Competitive Analysis: Research competitors in the modeling industry to identify trends, strengths, and weaknesses.
- Audience Research: Understand the demographics and preferences of the target audience to tailor the design accordingly.
Mood Board
Curate a collection of images, colors, and typography that align with the model's personality, style, and target audience.
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f50cd5197259351.6633b52b9400b.png)
Brand Identity Development:
- Logo Design: Design a unique and memorable logo that reflects the model's personality and identity.
- Develop a cohesive brand identity system including color palette, typography and visual elements to be used across all branding materials.
- Logo Design: Design a unique and memorable logo that reflects the model's personality and identity.
- Develop a cohesive brand identity system including color palette, typography and visual elements to be used across all branding materials.
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/422c57197259351.6631526dd98e4.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7e6bbf197259351.66314eab241ef.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5128d6197259351.66314eab23d39.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/86c9d8197259351.66314eab2522e.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3ff7c1197259351.66314eab24903.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3fe0e4197259351.66314eab25912.png)
Brand Guidelines
- Document the finalized brand identity elements, including logo usage, color codes, typography, and imagery guidelines.
- Ensure consistency and coherence across all branding materials and touchpoints.
- Document the finalized brand identity elements, including logo usage, color codes, typography, and imagery guidelines.
- Ensure consistency and coherence across all branding materials and touchpoints.
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a77728197259351.6631526dda10f.png)
Content Creation
- Develop compelling copy that tells the story of the female model, communicates her unique selling points, and engages visitors.
- Write a captivating biography that highlights the model's background, achievements, and aspirations.
- Craft descriptive captions and titles for portfolio images and multimedia content to provide context and enhance engagement.
- Create call-to-action (CTA) messages strategically placed throughout the website to encourage user interaction and conversion.
- Develop compelling copy that tells the story of the female model, communicates her unique selling points, and engages visitors.
- Write a captivating biography that highlights the model's background, achievements, and aspirations.
- Craft descriptive captions and titles for portfolio images and multimedia content to provide context and enhance engagement.
- Create call-to-action (CTA) messages strategically placed throughout the website to encourage user interaction and conversion.
Visual Exploration / Refinement
- Translate the brand identity elements into website design concepts, including the use of imagery, typography, and color scheme.
- Explore different design directions and variations to find the most suitable aesthetic for the model's brand.
- Gather feedback from the model and stakeholders on the initial design concepts.
- Iterate on the designs based on the feedback received, refining and improving the visual elements and overall user experience.
- Translate the brand identity elements into website design concepts, including the use of imagery, typography, and color scheme.
- Explore different design directions and variations to find the most suitable aesthetic for the model's brand.
- Gather feedback from the model and stakeholders on the initial design concepts.
- Iterate on the designs based on the feedback received, refining and improving the visual elements and overall user experience.
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7933ab197259351.6633b52b94504.gif)
Website Design:
- Information Architecture: Develop a site map outlining the structure and organization of the website to ensure intuitive navigation.
- Wireframing: Create wireframes to outline the layout and functionality of each page, focusing on user experience and conversion goals.
- Visual Design: Apply the chosen brand elements to design visually appealing web pages that reflect the model's image and showcase her portfolio effectively.
- Responsive Design: Ensure the website is responsive across various devices and screen sizes for optimal user experience.
- Content Creation: Develop compelling copy and select high-quality images that highlight the model's portfolio, biography, and achievements.
- Integration of Multimedia: Incorporate videos, photo galleries, and interactive elements to engage visitors and showcase the model's versatility.
- Information Architecture: Develop a site map outlining the structure and organization of the website to ensure intuitive navigation.
- Wireframing: Create wireframes to outline the layout and functionality of each page, focusing on user experience and conversion goals.
- Visual Design: Apply the chosen brand elements to design visually appealing web pages that reflect the model's image and showcase her portfolio effectively.
- Responsive Design: Ensure the website is responsive across various devices and screen sizes for optimal user experience.
- Content Creation: Develop compelling copy and select high-quality images that highlight the model's portfolio, biography, and achievements.
- Integration of Multimedia: Incorporate videos, photo galleries, and interactive elements to engage visitors and showcase the model's versatility.
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a7f70f197259351.6631526dd90fa.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b7a8c9197259351.6631526dda8e3.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4d4114197259351.6633ea7bd42d2.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/866673197259351.6633ea7bd4c4c.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60181c197259351.66350aacdd141.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc792b197259351.6631526dd8989.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ee3f73197259351.662d56051fbf0.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/86031a197259351.66350aacdd856.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ed106a197259351.662d58f3b2a6c.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1a2295197259351.662d560520402.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/21800e197259351.662d58f3b259e.gif)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a52122197259351.662d58f3b1de7.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf032d197259351.662d560520bc2.png)
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6401fd197259351.66314eab25ddc.gif)
Contact page, Error 404 and Blog page
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/24d553197259351.6633b85980e20.gif)
This is my first web project and I know there's a lot I can learn and improve on. I'm excited about the possibilities ahead and welcome any feedback or ideas you might have.
Cheers to the beginning of something great!
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All the pictures here belong to their rightful owners. This is a fictional project.
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I'm looking for an entry-level job in Product and Web Design, either onsite or hybrid. You can contact me here.
![brand identity art direction Interaction design UI/UX Figma Website ui design Web Design Website Design visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9956c197259351.66350ef68f240.png)
Please share your thoughts in the comments. All feedback highly appreciated!