The idea behind this Ambient advert is to show that Karrimor is ‘Setting Trends’ by making famous people such as Paul Kruger and Nelson Mandela wear the bags on their backs. It is also meant as a way to help promote education. Even famous people used school bags to become who they are today.
This billboard shows the back of Karrimor bags and how trendy they are becoming in school. If you don’t have a Karrimor bag you are the odd one out like the pink bag in the center. If you have one people think you are the cool and ‘Setting Trends
The concept behind the magazine ad is to get kids to want a Karrimor bag as if its the coolest thing to have for school. You would be famous in school if you had one thus the idea of the paparazzi following the girl as she goes to schol because she is setting a fashion trend.
