Meet the “molto bella” brand identity created for Pizzella (previously known as Pizza To Go). First thing's first. The pizza is so delicious that many of us consider it… BEAUTIFUL or BELLA. That's where the name comes from. Okay. Now we move on to design. The logo was created by modifying a script font to give movement and a casual and fun style to the brand.

The colors are inspired by pizza and the design elements reference the ingredients and additional dishes. In short, to appeal to all types of audiences, Pizzella's graphic style maintains a balance between elegant, rustic and casual.