This was a brand identity project for Canyon Springs Health Spa in which the client wanted to emphasize the location and relaxation.
The color scheme, a combination of blues and terracottas, was chosen to emphasize the spa's natural surroundings. The logo of a canyon and spring, a woman relaxing with her hair flowing down, depicts the scenery and experience of the spa. The label image is a simplified rendition of canyons and a spring. The logo is placed around the optical center. The label typography is designed uniquely for each product but within consistent constraints. Each is done in a way that works well for the specific product name.
The color scheme, a combination of blues and terracottas, was chosen to emphasize the spa's natural surroundings. The logo of a canyon and spring, a woman relaxing with her hair flowing down, depicts the scenery and experience of the spa. The label image is a simplified rendition of canyons and a spring. The logo is placed around the optical center. The label typography is designed uniquely for each product but within consistent constraints. Each is done in a way that works well for the specific product name.
