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HR Solutions
Bogotá, Colombia
2023
Bogotá, Colombia
2023
[ENG]
Re-Branding
Brand Identity - Visual Identity - Verbal Identity - Symbolic Identity
Brand Identity - Visual Identity - Verbal Identity - Symbolic Identity
The Challenge: HR Solutions approached us seeking a process that would transcend their visual image. They wanted to redefine their direction and transform their value proposition.
Our Solution: We conducted a conceptualization exercise that rejuvenated the brand and redefined its visual, verbal, and symbolic identity, bringing it even closer to its clients.
The Result: A brand that is approachable, youthful, flexible, and dynamic, with a proposition centered around the collaborator and a structured discourse.
Benefits for the Client: [1] Enhanced perception of value. [2] Attraction of new high-net-worth clients. [3] Strengthened competitive positioning. [4] Clear brand identity for the entire company
Our Solution: We conducted a conceptualization exercise that rejuvenated the brand and redefined its visual, verbal, and symbolic identity, bringing it even closer to its clients.
The Result: A brand that is approachable, youthful, flexible, and dynamic, with a proposition centered around the collaborator and a structured discourse.
Benefits for the Client: [1] Enhanced perception of value. [2] Attraction of new high-net-worth clients. [3] Strengthened competitive positioning. [4] Clear brand identity for the entire company
[ESP]
Re-Branding
Identidad de Marca - Identidad Visual - Identidad Verbal - Identidad Simbólica
Identidad de Marca - Identidad Visual - Identidad Verbal - Identidad Simbólica
El reto: HR Solutions se acercó a nosotros buscando un proceso que trascendiera su imagen visual. Querían resignificar su dirección y transformar su propuesta de valor.
Nuestra solución: Realizamos un ejercicio de conceptualización que renovó la marca y redefinió su identidad visual, verbal y simbólica, acercándola aún más a sus clientes.
El resultado: Una marca cercana, joven, flexible y dinámica, con una propuesta centrada en el colaborador y un discurso estructurado.
Beneficios para el cliente: [1] Mayor percepción de valor. [2] Atracción de nuevos clientes de alto poder adquisitivo. [3] Posicionamiento competitivo fortalecido. [4] Identidad de marca clara para toda la empresa.
Nuestra solución: Realizamos un ejercicio de conceptualización que renovó la marca y redefinió su identidad visual, verbal y simbólica, acercándola aún más a sus clientes.
El resultado: Una marca cercana, joven, flexible y dinámica, con una propuesta centrada en el colaborador y un discurso estructurado.
Beneficios para el cliente: [1] Mayor percepción de valor. [2] Atracción de nuevos clientes de alto poder adquisitivo. [3] Posicionamiento competitivo fortalecido. [4] Identidad de marca clara para toda la empresa.
![re branding brand identity Logo Design visual identity Brand Design Graphic Designer branding identity design brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bee166196934313.662812dbe3a4d.jpg)
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![re branding brand identity Logo Design visual identity Brand Design Graphic Designer branding identity design brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/686b13196934313.662812dbe30c2.jpg)
![re branding brand identity Logo Design visual identity Brand Design Graphic Designer branding identity design brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/039a64196934313.662812dbe2624.jpg)
![re branding brand identity Logo Design visual identity Brand Design Graphic Designer branding identity design brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/391238196934313.662812dbe4a29.jpg)
![re branding brand identity Logo Design visual identity Brand Design Graphic Designer branding identity design brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4d954c196934313.662812dbe12c0.jpg)