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Задача состояла в следующем: Разработать логотип для книжного клуба "Переплет", сообщества единомышленников, людей, любящих читать. Основная ценность - оффлайн встречи и общения. Современный, новаторский и безопасный, логотип, который поможет восприниматься серьезно, привлечь аудиторию в соцсетях, отстроиться от конкурентов.
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b8be54196917533.662d1ba5b9aad.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c4d0e3196917533.6627daabe4796.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/664da7196917533.662818f5c4776.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be6da4196917533.6627daabe27f3.jpg)
Решение: Создан математически выверенный лого, построенный по сетке, в который вшиты смыслы и метафоры ( -книжные кавычки-ёлочки, которые использовались в типографии на пишущих машинках для печати книг; -книги, стоящие на полке; -загнутая страничке, на месте чтения; - ляссе для закладки страниц).
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![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b5b82a196917533.6627daabe5208.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/019760196917533.662818f5c4000.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b5c35196917533.6627daabee5c8.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0210af196917533.6627daabe30d3.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b7e11196917533.6627daabe5e6c.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b7d138196917533.6627daabe8fd5.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1e295196917533.6627daabec2c2.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0d84b3196917533.6627daabeef82.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fcc67e196917533.6627daabe7c14.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63ee19196917533.6627daabeb8fb.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/04a80b196917533.6627daabef935.jpg)
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![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c3298196917533.66281c2485fab.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/53be1a196917533.6627daac05c96.jpg)
![design brand identity Logo Design branding Logotype identity brand visual identity book club design book club logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b05d5e196917533.6627daabf0abb.jpg)
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