Pedagogical university
Brand Identity
The main goal is to expand the current brand identity for the admissions campaign.
Key tasks:
1. Creating new design elements: patterns and icons
2. Design of souvenir and printed product layouts
3. Providing clear and consistent brand guidelines
1. Creating new design elements: patterns and icons
2. Design of souvenir and printed product layouts
3. Providing clear and consistent brand guidelines
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/acca3b196853491.662828f281092.jpg)
Part 1. Сonstants
— The pelican is a symbol of pedagogy and compassion
— EB Garamond is antique typeface that emphasizes the university's long history
— EB Garamond is antique typeface that emphasizes the university's long history
— The blue color is chosen for its significance in heraldry
Part 2. Architectural pattern
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/59165f196853491.662828f280351.gif)
The pattern featuring architecture was designed for official and premium carriers. It consists of images of the university's 5 most recognizable buildings and the embankment of the Moika River, where the university is located
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e7fe5196853491.66282bb6df097.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc7ac9196853491.66282bb6deb68.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cab393196853491.66282bb6de46b.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d4805f196853491.66282bb6ddeb6.jpg)
Part 3. Geometric pattern
The geometric pattern is more widely used. It is abstract, but it also contains images of some elements associated with learning: magnifying glass, light bulb, chip, documents, book, etc.
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/453466196853491.66282de69cc45.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7dfb5d196853491.66296c049f756.gif)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1a240196853491.66282de69bf3c.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/212ec8196853491.66282de69b85c.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8c03d2196853491.6628348b24ff9.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0dcb3c196853491.6628348b26364.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e33ddc196853491.6628348b271e4.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e0c6c8196853491.6628348b27e92.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6ac3a5196853491.6628348b25efe.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7de7fa196853491.6628348b27606.jpg)
Part 4. Icons
A set of 24 icons is made for university study directions. An icon combined with a geometric pattern and a certain color forms a recognizable style of each direction.
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4fe92e196853491.66293f2dac77d.gif)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/303b47196853491.6628348b2831c.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a1c0e196853491.6628348b287ba.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8f5a3b196853491.6628348b257e2.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b4170196853491.6628348b24860.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f096b196853491.66296c7c498e3.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d7dbab196853491.6628348b24087.jpg)
![brand identity pattern University Education student patterndesign print design brochure Layout print](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7ac8a3196853491.662986a635e7c.gif)
Thank you for watching!