ISUZU MOTOR SHOW
KEY VISUAL
Proud to share my latest project:
Key Visual for the launch of ISUZU's new electric vehicle
Idea:
The concept behind the Key Visual is that an Isuzu new car bursting out of the present and into a futuristic city of technology.
The story is told from the horizontal perspective of the car as it moves through the landscape, displaying power and individuality, and then boldly enters the glow city, which incorporates elements of famous Vietnam landmarks. The arrow is derived from ISUZU's ID and tech- vectors that are printed beneath the road.
Tone and mood:
Modern, technological, futuristic
PROCESS
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