Date Created: April 17, 2024

Client: Class Project

Role: Art Director, Creative Director, Graphic Designer

Size: 1080 px X 1920 px 

Software: Photoshop, Illustrator 

Hat images were personally taken. Background images are from Unsplash (Public Domain)

This class project focused on creating three distinct ads for a chosen product, the New Era hat. Leveraging Photoshop and Illustrator, I skillfully rendered the hat to reflect the brand's signature style. Each ad was designed to align with a different cause, with the hat's color symbolizing the associated cause. By tapping into the altruistic nature of consumers, the goal was to inspire purchases while supporting meaningful causes.