Full brand identity for Cycling Hub — Your new bike community in the heart of Geraardsbergen, with a focus on bringing all kinds of facilities together to fulfill your biggest cycling dreams.
We opted for a minimalist wordmark, allowing the playful elements to take center stage. The shapes are stylized forms of objects such as a dinner plate, a bicycle frame, and a bicycle chain. Each of these represents one of the three pillars that Cycling Hub stands for, while also symbolizing the idea of community and coming together. These shapes work individually, but primarily in patterns.
We opted for a minimalist wordmark, allowing the playful elements to take center stage. The shapes are stylized forms of objects such as a dinner plate, a bicycle frame, and a bicycle chain. Each of these represents one of the three pillars that Cycling Hub stands for, while also symbolizing the idea of community and coming together. These shapes work individually, but primarily in patterns.
