FESTIVAL MOTION REBRANDING
The festival I chose is Pivo in Cvetje. It is a 3 day festival where the main theme are beer and flowers. Great combo. This year marks the 60 years of the festival.
Rebrand idea: 60 years of festival, lets go back to the beginning. In to the sixties.
1. References of current branding:
Idea is to keep the current logo and modify it (colors, maybe typography).
Current logo:
2. My concept of rebranding:
Rebrand the whole festival in to sixties colors. Change the design of flowers from current design to flowers from sixties and add the beer to the branding. I plan on using the old Laško beer etiquettes from
New shapes and colors from sixties:
NEW LOGO ANIMATION
HEADLINERS
HEADLINERS POST ON SOCIAL MEDIA
PROMO VIDEO
LOOPING POSTER
LOOPING STAGE VISUAL
THANK YOU!
