MY CAKE BRAND:
FOUNDER STORY:
First of all, My Cake Kyiv is the embodiment of love for confectionery art. We were created in 2016 as a home confectionary and since then we have not stopped improving our products, putting a piece of ourselves and love for you into each of our creations. Now we our own production where we make various sweets. We love to give emotion to our customers.
CASE:
They want to change there branding, in other word they want a fresh identity for their brand. The brand currently have a heavy logo and they want it to be simple, memorable and versatile. There primary audience is womens who buy gifts for their loved ones like child, husband and any friend.
SOLUTION:
To keep in mind all the info I come up with this logo design idea that 's a icon that is home and heart shape inside home, this icon tells a story about the founder that how they start from a small house and make cakes with love and care. I kept logo to be simple and easily memorable and it can be used on various platforms.
I choose colors that give feel of feminist and colors that womens likes but also I kept in mind that may be in future they decide to wide their business, So I didn't just add feminine colors but also give a neutral touch to colors, So both male and female feel confident to buy cakes for their loved ones.
NOW ENJOY THE REST
NOW ENJOY THE REST
