Go Nude
SYDNEY, AUSTRALIA. 2021
BRAND & CONCEPT
This brand identity was inspired by the natural element that surrounds Australia: Water. The matter that symbolizes purity, transparency and has the property to clean and fuse all other elements in nature. The logo honors it with a minimalistic use of a drop. We set a color palette inspired by its bond with the earth. Minimal icons from natural ingredients put respect for nature at the front of the scene. Go Nude brings us the opportunity to fulfill our ego with a mindful connection within our context and essence.
This brand identity was inspired by the natural element that surrounds Australia: Water. The matter that symbolizes purity, transparency and has the property to clean and fuse all other elements in nature. The logo honors it with a minimalistic use of a drop. We set a color palette inspired by its bond with the earth. Minimal icons from natural ingredients put respect for nature at the front of the scene. Go Nude brings us the opportunity to fulfill our ego with a mindful connection within our context and essence.
SCOPE OF WORK
CREATIVE DIRECTION, ART DIRECTION, BRANDING, GRAPHIC DESIGN, ILLUSTRATION, PACKAGING
CREATIVE DIRECTION, ART DIRECTION, BRANDING, GRAPHIC DESIGN, ILLUSTRATION, PACKAGING
Creative Direction Ufficio Studio
Graphic Design Crista Bernasconi & Sofía Noceti
Project Manager Carolina Corti
Graphic Design Crista Bernasconi & Sofía Noceti
Project Manager Carolina Corti
