The Creativity Beta event, hosted at The Jones Assembly in 2017, aimed to celebrate innovation, collaboration, and creativity in a dynamic and engaging atmosphere. As part of the event branding, a series of posters were created to showcase the event schedule and captivate attendees with eye-catching design elements.
Project
The project involved designing a set of posters that effectively communicated the event schedule while capturing the essence of Creativity Beta. Drawing inspiration from the event's themes of innovation and experimentation, geometric 3D shapes in vibrant orange and teal hues were incorporated into the design to create a visually striking and modern aesthetic.
Design
The design concept centered around the use of geometric shapes to convey a sense of dynamism and energy. The orange and teal color palette was chosen for its boldness and vibrancy, reflecting the forward-thinking and innovative spirit of Creativity Beta. Each poster featured a unique arrangement of shapes and typography, creating a cohesive yet dynamic visual language that drew viewers' attention and conveyed essential event information.
Content
The posters detailed the event schedule, including keynote speakers, workshops, panel discussions, and networking sessions. Clear and concise typography ensured that attendees could easily navigate the schedule and plan their participation in various activities throughout the event.
