CS4029 Copywriting
World Wide Fund for Nature
Illustrator, Photoshop CS 6
The Problem/Assignment
Because wedding banquets potentially serve the highest amount of shark fin soup in Singapore every year, WWF gave us the opportunity to create an ad for Singaporeans to exclude shark fin soup to their banquet menu.
Target Audience
Couples who are getting married.
The Solution
Usage of gruesome images in a flat, 2D design to mute its effects, and to portray the harm wedded couples might bring if they were to include shark fin soup in their banquet menu.
