Branding Posters - DVB101 Assessment 2
As a part of a rhetorical branding campaign, I was tasked with creating three posters to promote my vintage-themed stationery brand 'Ink Emporium'.
As the rhetorical brand is based within a mall setting, the posters are contextualised for display in a shopping mall. Each of the posters captures the vintage, stylistic, all-natural qualities of the brand.
The taglines capture audience attention and situate them in the vintage atmosphere of the brand, while the accompanying brand launch date sparks curiosity and anticipation. The illustrations, drawn by hand in Photoshop, mimic the textures of pencil on paper to feel authentic.
