Amir S. Hamer's profile

The Semiotics of Immersive Visual Design

A   D E E P   D I V E

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Enter the invisible world of semiotics, a force at work that influences your perception, cognition, and mood. In this creative critique embark on a journey that explores this in real time through the lens of visual design

B A C K G R O U N D

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At the time I created this deck, I was a Sr. UX designer at Designit North America later presenting it to my colleagues domestically and internationally.

My background emerges from a blend of humanities, design, and engineering. My work is influenced by the core ethos existing between the applied arts and sciences

D E S I G N   D I S C I P L I N E   
R E L A T I O N S H I P S


A diagram depicting the potential intersections present in left-brain cognitive processes and right brain, along with some of their many affiliated disciplines
UX, combining semiotics and masterful visual design makes for exceptional visual story telling. Exceptional visual story telling is exceptional because it's immersive in its visual story telling
A   F O R M U L A I C   A P P R O A C H   T O 
V I S U A L   S T O R Y   T E L L I N G


Infographic describing the connected relationships present when build toward immersive visual story telling


O B S E R V I N G   T H I S   I N   A C T I O N
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M O T I O N   M E D I A
Opening sequence of Blade Runner 2049
In this example, Bladerunner 2049 uses motion media to convey immersive story telling with little to no words in the beginning sequence of the film. Some additional mediums in motion media are detailed below leveraging visual story telling
E X A M P L E S   O F   V I S U A L   S T O R Y   T E L L I N G
   M E D I U M S   I N   M O T I O N   M E D I A
Here we examine how the scene influences our mood and through which following elements as an emotional story is told through visuals
E X A M P L E S   O F   V I S U A L   S T O R Y   T E L L I N G
   M E D I U M S   I N   S T A T I C   M E D I A


O B S E R V I N G   T H I S   I N   A C T I O N
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S T A T I C   M E D I A

E X A M P L E  1
DUNE (PART 1)
E X A M P L E   2
SPIDERMAN ACROSS THE SPIDERVERSE

T A K E A W A Y S
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Exceptional visual story telling is present in our most memorable creative experiences. It's a skill that can be applied through the careful mastery of design techniques present in both static and motion media, unbound. 

With this, whether you're a preexisting creative professional or a beginner, I hope you found this examination of visual story telling useful in your future design ideations

Cheers 
This presentation utilizes a slide from an original template created within Designit North America
The Semiotics of Immersive Visual Design
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The Semiotics of Immersive Visual Design

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