Jaybird
Multiple Media Designs
Static graphic designs and motion graphics for the workout studio Jaybird and their social media.
As a graphic designer and animator, is always useful to do exercises every now and then to maintain a fresh creative perspective and challenge my skills.
I chose to do an exercise based on this brand because of the contained material and flexibility in nature.
The observations:
Main design is inspired by earthy, organic and natural aspects.
Colors are mostly brown, beige, white and black.
Videos are very slo-mo, emphasizing the slow movements and meditative sensations.
Images are very naturalistic, movement focused and lots of skin.
Keywords:
~ Meditation
~ "Nothing to see. Everything to feel" slogan
~ "Experiencing the present moment"
~ Contemporary movement studio
~ Infrared for hot Pilates
~ Loud immersive music
~ Sensation-based cues
~ Dark and mirrorless (with candles)
~ Moving meditation
~ Unashamedly yourself
~ Out of your head and into your body
Images edited on Photoshop
Type, graphics and composition on Illustrator
Animations on After Effects
