Robries, a 100% recycled plastic enterprise from Indonesia, produces furniture using recycled plastic. The company is committed to sustainability and the circular economy. Through an analysis using the PEST framework, this initiative showcases Robries' history, media strategies, and business model on an infographic poster. The focus is on highlighting growth opportunities in the South Korean market by introducing 100% plastic pet products. By merging Robries' eco-friendly practices with the demand for sustainable pet products in South Korea, this project emphasises potential collaboration and innovation in the industry.
