![ILLUSTRATION gluten free animation 2D Animation motion graphics motion design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/93e58b195053539.660c0d570812b.png)
WE ARE SEEDING A BETTER WORLD, ONE PACK AT A TIME
Shaer, the gluten-free food brand, has launched a new, more sustainable packaging on the market. To communicate this new direction, it has decided to produce a short animation to explain the innovations introduced. Artefice Group, the agency that coordinated the project, with art direction by Tommaso Terruzzi and copywriting by Matteo Daffi, created a team consisting of the illustrator Federico Epis, animator Davide Pagliardini, and sound designer Enrico Zavatta to realize this project.
STORYBOARD
![ILLUSTRATION gluten free animation 2D Animation motion graphics motion design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a95ce1195053539.660bf865b5779.png)
ANIMATIC
STYLEFRAME
![ILLUSTRATION gluten free animation 2D Animation motion graphics motion design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d1d38c195053539.660d1d726638e.jpg)
![ILLUSTRATION gluten free animation 2D Animation motion graphics motion design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f08b52195053539.660d1e04cc2e8.jpg)
![ILLUSTRATION gluten free animation 2D Animation motion graphics motion design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/53cbb2195053539.66068e606502f.jpg)
![ILLUSTRATION gluten free animation 2D Animation motion graphics motion design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff6702195053539.66068e6063e59.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/65af78195053539.6606a498128f6.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/3046d3195053539.6606a49811e93.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/a2b6e3195053539.6606a49812572.gif)
Thanks for watching!
CREDITS:
Illustration: Federico Epis
Original music & sfx: Enrico Zavatta
Agency: Artefice Group
Art Director: Tommaso Terruzzi
Copywriter: Matteo Daffi
Client: Schär
Original music & sfx: Enrico Zavatta
Agency: Artefice Group
Art Director: Tommaso Terruzzi
Copywriter: Matteo Daffi
Client: Schär