Indeed Identity Refresh - Proposed

The proposed strategic approach involved transforming Indeed from a job search platform to an all-encompassing career advancement hub. The goal was to elevate the platform to a career advancement platform and communicate it as the catalyst for professional growth and dream career attainment.

Visual Identity

Wordmark: The proposed Indeed logo redesign shifts towards a bolder and more modern aesthetic. The current logo uses a lighter typeface with a playful loop on the 'i', adding a unique, friendly characteristic. The proposed version opts for a heavier, more geometric typeface, which suggests reliability and a more substantial presence.

Stylization: The proposed wordmark removes the loop in the 'streamlining design, symbolizing efficiency and straightforwardness.

Legibility: The increased weight in the custom wordmark font improves legibility, especially in smaller sizes or digital contexts where clear display is crucial.

Versatility: The simpler, bolder wordmark could offer greater versatility across various media, from app icons to billboards, without losing detail.

Overall, the proposed design goes for a minimalist and bold branding trend, which could help Indeed stand out in a competitive market. However, the redesign's success would also depend on how well it resonates with Indeed's target audience and whether it aligns with its values and messaging strategy.

Colours

The symphony of colours speaks to the heart of career aspiration and professional growth. The Indeed blue embodies the clarity of the sky's limit, inviting job seekers to soar to new heights. Stratos, a deep, thoughtful purple, grounds the brand in wisdom and ambition, evoking a sense of boundless possibilities in the professional realm. Alto provides a sleek, modern grey accent that speaks to balance and sophistication, harmonizing the ambition with the practical. Lastly, a crisp white offers a canvas of potential, ensuring that every career journey with Indeed is a fresh start to a bright future. Together, these colours narrate Indeed's commitment to helping professionals step into their dream careers with confidence and style.