The Lego Movie
Stepping on a Lego is one of the most painful experiences known to man. But more than just being painful,
it gets every victim to take notice of the source of anguish.
This universal insight led to tactical retail messages printed on tiny Lego blocks.
We placed Lego blocks on floors everywhere; gym change rooms, public swimming pools, beach stairs…
and waited for unsuspecting barefoot victims.
and waited for unsuspecting barefoot victims.
