Very happy to have been 1 of 5 illustrators invited to concept for the KEY ART
for this year's U.S. Open held every year in Fllushing Meadows, New York City.
Although I did not win the account, I was honored to have been selected to participate!
Here's what I submitted-
Set Up:
for this year's U.S. Open held every year in Fllushing Meadows, New York City.
Although I did not win the account, I was honored to have been selected to participate!
Here's what I submitted-
Set Up:
There’s practically nothing more international and spectacular than the sport of Tennis, add the anticipation of over a million New Yorker fans, celebs, world press, lights and glamour, and what you end up with is a chance to celebrate with champions.
US OPEN 2014
CELEBRATE WITH CHAMPIONS
Below are my Vector Sketches (not finals) + my ideas of how the artwork can be integrated with activation.
Imac + Adobe Illustrator CC + Wacom
Cheers and enjoy~
US OPEN 2014
CELEBRATE WITH CHAMPIONS
Idea Statement:
Drive awareness and consideration of the 2014 U.S.OPEN- with a signature illustration that metaphorically acts as an uplifting reflection of its New Yorker fan base but also identifies with the international sports community – signifying the event and its patrons as “Champions”.
Drive awareness and consideration of the 2014 U.S.OPEN- with a signature illustration that metaphorically acts as an uplifting reflection of its New Yorker fan base but also identifies with the international sports community – signifying the event and its patrons as “Champions”.
Below are my Vector Sketches (not finals) + my ideas of how the artwork can be integrated with activation.
Imac + Adobe Illustrator CC + Wacom
Cheers and enjoy~
above: hero vertical
above: hero horizontal
above: hero square
Examples of Activation
Above: On Premise Banners
above: Off Premise / Out Of Home Visibility
above: Merchandising / Wareables
above: on-line visibility
above: on-premise press / photo wall
BUT THAT WASN'T IT. The FUN Continued...
I was notified and asked to include both trophies in one composition.
So, I did.
I was notified and asked to include both trophies in one composition.
So, I did.
Above: updated vector sketch
Above: updated vector sketch
above: vector anchor points
And if you are interested in seeing the Official Illustration- it was created by a good friend Michael Crampton.
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Cheers and thank you / Gracias por su visita.
