LOTTE WORLD : THE GOOD VIBE LOTTY POP-UP IN BUSAN
Lotte World's Lotty, which was renewed two years ago, has now landed in Busan. During the vacation season, when everyone had gone on vacation, Lotty, who was at home without any plans, ends up drinking a cool beer in Busan, led by a seagull that flew in from Busan, saying, "Let's go out and play." This story inspired the planning of a pop-up store, with the key visual graphics created by Studio OKGO. It's a pop-up store project where many people enjoyed beer and highballs with Lotty during the holiday season.
Client
Lotte World: JJ & Jane
Studio OKGO
Branding Creative Director & Design: Theo
Project Rent
Pop-up Store Design & Operating
Location : 1F, 41, Gwangan-ro 61beon-gil, Suyeong-gu, Busan, Republic of Korea
Usage: Store&Pub
Floor area : 40 sqm
Floor area : 40 sqm