Our choice of "2Sweet" for a donut shop name embodies our dedication to crafting memorable and impactful branding.

The name "2Sweet" is a play on the phrase "too sweet." 
By substituting the word "too" with the numerical "2," it creates a homophonic connection with the original phrase. This creates a playful and memorable association with the concept of sweetness, which is a key attribute associated with donuts and sweets.

The successful implementation of the "2Sweet" name exemplifies how strategic branding can effectively differentiate a business and drive growth in a competitive market like Yerevan.

Logo

The logo features a stylized and custom lettering that resembles handwritten script, with elegant and fluid letterforms. The forms of the letters have a sense of movement and playfulness, reflecting the joyful nature of a donut shop.

Identity

The combination of orange, pink, light orange, and soft pink create a visually appealing and appetizing brand identity that reflects the fun, sweetness, and indulgence of a donut shop.

The wavy pattern adds a sense of movement, excitement, and playfulness, complementing the overall theme of sweetness and enjoyment associated with the brand.