Programmatic advertising involves the automated buying and selling of online advertising space in real-time, leveraging advanced technology and algorithms. This streamlined process eliminates the need for human intervention, making advertising more efficient and effective. The process is eased by announcement exchanges, which act as a business for advertisers and publishers to buy and vend announcement space. Announcement exchanges use algorithms to match the announcement force with the advertiser’s target followership, grounded on factors similar to position, demographics, interests, and browsing history.

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