Vanaya Gelato - Brand Identity & Packaging

Vanaya - Gelato

Logo design, Brand Identity, Packaging Design

Savor the Now.

At Vanaya, we embrace the essence of our name, derived from the word 'Naya,' a sweet and invigorating breath, which embodies the spirit of freshness and new beginnings. Rooted in its meaning of 'new' and 'fresh,' our artisanal gelato is a celebration of life's gifts and the start of a brand new chapter. With each scoop, we craft a delicious experience that flows effortlessly from nature to your palate, capturing the beauty of simplicity and the joy of savoring every moment.

Brand’s Mission

Our mission is to redefine indulgence by crafting organic gelato that embraces the pure essence of nature. We are committed to using only the finest organic ingredients, steering clear of sugars, and championing sustainability in every delightful scoop. Vanaya Gelato is not just a treat for your taste buds; it's a conscious choice for a healthier, more flavorful, and environmentally-friendly lifestyle.

Our Challenges & Project Goals

Crafting the logo and packaging for Vanaya posed several challenges, primarily centered around balancing the brand's organic ethos with modern appeal while effectively communicating its key attributes of being sugar-free and sustainable. The design needed to convey the freshness of the product while ensuring that the absence of sugars was clearly communicated without compromising the overall visual appeal. Moreover, the packaging had to stand out in store, competing for attention amidst other products, and maintain consistency across different flavors or product lines to establish a cohesive brand identity.

Final Design Output

Crafting the logo and packaging for Vanaya posed several challenges, primarily centered around balancing the brand's organic ethos with modern appeal while effectively communicating its key attributes of being sugar-free and sustainable. The design needed to convey the freshness of the product while ensuring that the absence of sugars was clearly communicated without compromising the overall visual appeal. Moreover, the packaging had to stand out in store, competing for attention amidst other products, and maintain consistency across different flavors or product lines to establish a cohesive brand identity.

Client Testimonial

Working with you has been like finding the secret ingredient to our gelato recipe! You sprinkled a touch of magic on Vanaya, making it truly special. Our family couldn't be happier with the way you managed to turn our dreams into this amazing reality. Ivan has this knack for understanding us, and the brand story and design they cooked up – it's like they've been a part of our family forever. Big hugs to the awesome team at Insigniada!

Vincent F. / Marketing manager @ Vanaya

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