Direct Mailer
Really old and tattered photo albums were sent as a direct mailers to select people, for fund raising for ARDSI, an NGO, with Alzheimer 's patients. On each page, the photographs were removed, to reveal that there existed pictures before. The message on the last page says, ' A lifetime of memories erased is just the first symptom of Alzheimer's. To learn more and know how you can help, please contact Mr. C.G. Thomas on 09820582184.'
