The task was to create a promo video, describing how a complex ecosystem works, what place users occupy in it, and what advantages investors will be interested in.

The more complex the system - the simpler the description should be so that was not distract the viewer by unnecessary information. So I chose a simple but a bit tricky visual style.

For this animation I designed a special storyboard, so that everyone understands how my illustrations suppose to move. You can check out my FigJam board here if you are curious about details :)

I worked very closely with a wonderful motion-designer named Sergio Neznany, you are welcome to check his showreel btw.