Lunar New Year key visual design for Columbia Sportswear, renowned for their innovative clothing & footwear for all outdoor adventures.
Join this dynamic family for an exciting hike this Dragon year and live up to the spirit of adventure and celebration, as embraced by the slogan - Long (龙) Live Adventure!
Client
Columbia Sportswear Malaysia
Studio
Studio Behind 90
Studio Behind 90
Creative Director
Book of Lai
Illustrator
Book of Lai
THANKS FOR WATCHING!