For this project I was tasked with making four email campaigns that include strong USP, testimonial, promotional offer/money-back guarantee, and sense of urgency for a promotional offer with a deadline. I chose the brand Fabletics because they are one of my favorite activewear brands. 

Fabletics has a style quiz that lets the computer generate clothing for the buyer that they would be interested in based on their answers. This allows for the customer to get clothing that they would like right at the top of the list instead of searching for it and loosing interest. 

Reviews are what people rely on when it comes to buying clothes online. This not only gives customers real answers from people who own the clothing themselves and have tested it out but adds a level or normalcy because this a human being telling you whether you should buy the clothes or not. 

Everyone loves a good deal and Fabletics is always having one. Especially if you are a VIP member they are always creating deals for their customers to save money. As well as 100% money-back guarantee, if you don't like what you ordered when it shows up or it's not the right size Fabletics will give you your money back no questions asked. 

No one is going to pass up a deal especially if its going to expire soon. Even if you did make an order and then regret it immediately, Fabletics still has the money-back guarantee to help you feel less stressed on the money that was spent because your getting it back!