Identity for credit scoring startup - zypl.ai

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Identity inspired by graphs and charts

Background

Introducing the exciting rebranding journey of Zypl.ai, marking a significant step forward in the financial landscape across Eurasia. The mission of Zypl.ai is straightforward: to harness the power of their innovative generative AI technology to create reliable credit scoring models that empower newcomers to the financial world.

Idea & Execution

We’ve carefully redesigned the logo, preserving the essence of its original symbolism while giving it a fresh, modern look infused with technology. The style is based on the images and elements of a parabola, as a symbol of the intersection of various data and information arrays processed by the system and forming the basis of the product structure. Additionally, we’ve developed a streamlined design system that allows the brand to communicate effectively across both digital and traditional channels. This design not only sets the stage for continued growth and expansion but is also suitable for a smooth transition into global markets.