![network copper fiber ribbon colorful Internet red airplane house virginmedia](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ca6842192296163.65e7b478a7734.png)
VIRGIN MEDIA SWITCHOVER
Calling all landlines.
A ribbon of reassurance, undulating copper, bursts of 3D, a motion language of modernisation, old to new, copper to fibre, a digital future for Virgin Media’s landline customers. Produced at Art&Graft.
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On the back of a national copper-to-fibre upgrade of their landline phone network, Virgin Media needed to spread the word to all their customers. They called upon long-term partners Art&Graft to create a visual campaign that could do just that.
Visual Development
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The creative team achieved the continuously glittering, rhythmic flow of the ribbon through intensive, iterative exploration of visual development, styleframes and motion tests.
![network copper fiber ribbon colorful Internet red airplane house virginmedia](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ab2db9192296163.65d919158e561.png)
The result is a cinematic, shifting, glinting flow of connectivity – with the final film accompanied by a static image campaign as press images in national and local newspapers.
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Designed, Directed & Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Creative Lead — HsiJen Liu
Junior Producer — Simona Somma-Mullins
3D & Compositing — HsiJen Liu
Storyboards & Animatics — Morgane Billault, Jack Chang, HsiJen Liu
Audio Mix & SFX — James Rodgers
Virgin Media
Senior Producer — Nikki Concannon
Senior Advertising Manager — Abigail Ridgwell