During the creation process of the 'Peony' logo for the flower shop, our aim was to convey the elegance and beauty of peony flowers. The main concept involved using a peony illustration instead of the letter 'o' in the word 'Peony'. This allowed us to establish a visual association with the product sold in the shop.

We opted for predominantly pink shades in the logo to reflect the delicacy and femininity of peony flowers. However, to make the logo more interesting and attractive, we added contrasting green and muted black elements. This created a balance between delicacy and elegance.

As a result, we obtained a logo that embodies the uniqueness and beauty of the 'Peony' flower shop, capturing the attention of customers with its simplicity and sophistication.