"Switchboard Betty" is the face and logo for a start-up company that solely provides online customer service for small/medium-sized businesses. The client wanted to present Betty as the quintessential 1950s receptionist (but for the social media world). Their vision was to create a brand that combines the 1950s switchboard operator with a modern concept: social media receptionist services.
The solution: I aimed to bring a retro feel with a modern twist. The first two drafts were of two Bettys: with and without the tagline, and using 50s-inspired typefaces.
After some fine tuning on Betty's look, it was time to experiment with retro color palettes:
