Shades Of Paris - Visual Identity
Step into the world of timeless elegance and embrace the allure of French shabby chic with Shades of Paris. Based out in Utah and Oregon, this enchanting boutique is dedicated to providing dreamy clothes, accessories, and home decor that beautifully blend sophistication with a touch of vintage charm.
The Brief: The owner wanted a romantic charming logo to start her business and wanted basic flourish swirls as graphics to go on her social media page. She needed her brand presence to shine at pop-up shows, events, and online e-commerce. So we set out to design her branding style, both the primary & secondary logos, promo flyers, and some visual branding for her merchandise essentials.
The Solution: We set out to create a romantic cottage-like French Rococo theme and went with a Victorian-era style logo. We choose gentle hues like blush pink, antique white, and vintage gold to create a romantic atmosphere. These colors evoke the vintage charm and elegance that Shades of Paris aims to embody.
