This concept is all about showing your authentic self & your true expression: loud and proud JUST LIKE WEDNESDAY with her Dr. Martens shoes in the show!

Through the theme of the show “Wednesday”, I aimed to deliver the brand’s message & promote the product under the slogan of 

#DareToBeDifferent 

as an invitation to the Gen Z audience in Dubai to own their characters as they are & express themselves through Dr. Martens distinctive style.