According to the World Health Organisation, a staggering 900 million people worldwide suffer from skin diseases at any given time. Despite the preventability of most skin issues through early detection, the accessibility of skin diagnosis machines remains a significant challenge, compounded by the complexity of result metrics.
As the leading skincare brand in Asia, KAO firmly believes that the key to fostering routine skin diagnosis
lies in crafting an elegant and effective solution.
Drawing upon extensive skin analysis from KAO R&D, we developed a new A.I. algorithm that turns complicated skin diagnosis into beautiful skin art, illuminating areas that require the user's utmost attention. As the user's skin undergoes changes, our skin art evolves in response. We launched this algorithm as a web app to make it easily accessible on smartphones. This new diagnosis has sparked considerable interest – more people perform
self-check more than once a month and even share their with friends for collective discussions.
Individual Effects
====================================================================================================
Agency: Dentsu Next, Shanghai
CXO: Kaz Tsuburaku
Creative Director: Norman Tang
Creative Tech: Jedy Chen
Engineer: Deng Peng Yu
Art Director: Norman Tang, Effie Hu
Agency Producer: Bridget Hong
Motion Graphic Production: Aaron Hu
Miniprogram Development: VeryStar, Shanghai
CXO: Kaz Tsuburaku
Creative Director: Norman Tang
Creative Tech: Jedy Chen
Engineer: Deng Peng Yu
Art Director: Norman Tang, Effie Hu
Agency Producer: Bridget Hong
Motion Graphic Production: Aaron Hu
Miniprogram Development: VeryStar, Shanghai
