General Cigar, one of the largest cigar manufacturers in the U.S., needed a new logo. Their existing logo had not been updated since the 1960's. They were looking for something more contemporary that stressed their heritage, trust and authority. Also, some members of the leadership team hated the name "General", but it had to remain. So my goal was to design an ownable mark that could eventually stand on its own without the words "General Cigar".
